Conveying the image
that fully projects YOUR message -- Photos, graphics, strong design
and well-written copy give your company the impact you need in a
innovative architectural firm based its designs and concepts on
the Golden Mean and feng shui before feng shui became a commonly-used
term. The first priority was to study the Golden Mean and feng shui
to determine the best way to demonstrate the harmony and balance
inherent in the two concepts...and the natural synergy between these
Western and Eastern design approaches.
We determined that
we wanted every aspect of their marketing materials to reflect nature,
the Golden Mean and feng shui. The size of each piece was based
on the ratio of the Golden Mean because it resulted in the most
pleasing visual impact. The swirl and rectangular ratio was repeated
in the cover art of the three-panel die-cut pocket folder.
feng shui symbol was set in the first swirl of the Golden Mean with
pictures of a number of their projects being set in the gracefully
expanding swirls that are seen in nature from the tiniest seashell
up through plants, flowers, the human form and on up to the awesome
magnificence of galaxies.
Insets of other projects
with very brief descriptions were incorporated into the inside art
of the die-cut folder. Individual brochures were created for their
various projects expanding on the use of the Golden Mean combined
with feng shui and the beautiful natural synergy that results when
the twain does meet!
The project was designed
to print 4-color, 2 sides, on a 40 inch sheet-fed press and the
cutting die was designed for a flatbed letter press.
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